Tracks user behavior in-app and helps improve user experience by analyzing user paths. Helps identify areas of improvement or optimization within a website and product. Heatmaps are a valuable tool for product managers and marketers, as they provide insight into how customers interact with their products, allowing for more targeted product design and marketing decisions. Heat maps can visualize data in many different ways, but they mostly show how users interact with a website or product. The colors are usually scaled so that the hottest (or coldest) values are represented by the darkest (or lightest) colors. Best tools for building and analyzing heat maps in your product: Userpilot – for in-app user performance tracking, FullStory – for identifying website bugs, and Hotjar – for visualizing customer behavior.Ī heat map is a graphical representation of data that simplifies numeric data sets through visualization. Bug heat maps (or rage-clicking heat maps) locate areas of friction in the sign-up flow or in the app. A secondary feature usage heat map is for visualizing avoided secondary features. Key feature adoption heat map provides insight into how users interact with the feature, as well as highlights patterns of confusion. #Marp examples upgrade#
The upgrade page click map shows which features are driving users to upgrade from a basic plan to one of the higher tiers.
The demo sign-up page scroll map displays the most engaging part of your demo page and where friction might be. New users’ sign-up page heat map helps identify where potential customers get stuck and at what point they drop off. 
With heat maps, you can also optimize web page design and conversion rates. Heat maps help locate areas of improvement or optimization within a website and product. A heat map is a graphical representation of data that simplifies numeric datasets through the visualization of color-coded values. Whether through mouse clicks, scrolling, or eye-tracking, these tools provide a quick view of all the information needed to make accurate business decisions and drive your product growth. 
In this blog post, we’ll be discussing 11 examples of heat maps to understand customer engagement better and create more enticing products. Are you looking for heat map examples to measure user behavior in different scenarios?
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